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Next Glass advances the global beverage industry through innovative technology.

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Next Glass builds, acquires and integrates software platforms to enable efficiencies among consumers, retailers, wholesalers and producers in the beverage alcohol industry. Its award-winning Untappd mobile application and BeerAdvocate website are used by millions of beer enthusiasts around the world. Its menu publishing software tool, Untappd for Business, enables venues to streamline publication and promotion of their beer, wine, cocktail and food menus. Next Glass also established its Live! division in late 2019 to produce world-class festivals and events for the Untappd and BeerAdvocate communities.

Year Invested
2020
Location
Charlotte, NC
Website
nextglass.com
"The entire PSG team has been a consistent and stiff tailwind at my back, ready to chip in when asked to help propel us forward. The PSG Operations team has been so valuable in helping me think through the people, processes and systems required for rapid scaling. The team's help on sourcing and execution has been an incredible resource. PSG's model is tailor made for growth equity stage businesses like mine."
— Trace Smith, CEO of Next Glass

This statement is provided by an executive of a portfolio company of a PSG fund. PSG has not provided cash or other compensation in exchange for receiving this statement. Any discretion PSG exercises in the determination of the compensation of its portfolio company executives, or other benefits provided to such executives, is not influenced by whether such executive has provided a favorable statement. Nevertheless, the fact that any statements have been provided by individuals whose compensation PSG exercises a certain level of control over, or who may receive certain benefits from PSG, may incentivize such individuals to provide favorable evaluations of their experiences working with PSG. The executive is an investor in certain strategies sponsored by PSG.

Quick Take with Trace Smith

Highlighting one of PSG's most important assets - our CEOs.

 

Highlighting one of PSG's most important assets - our CEOs.

Did you know?

Users of our award winning mobile app, Untappd, have recorded nearly 1 billion all-time check-ins of beers as of November 2020.

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