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Sport Alliance is a provider of innovative cloud-based software solutions and services to gyms and fitness suites.

Psg portfolio Sport Alliance background

Sport Alliance’s objective is to digitize the global fitness industry. The company delivers innovative software solutions and services to fitness chains, franchise systems and independent fitness providers in an effort to make gym management more efficient and broaden digital access to sports and exercise for their members.

Year Invested
2021
Location
Hamburg, Germany
Website
sportalliance.com
"I’m really excited about the opportunity to contribute to the world’s transition to a healthier and more active lifestyle. It’s really awesome to combine passions for sports and technology and build something that has a positive and lasting social impact."
— Daniel Hanelt, CEO of Sport Alliance

This statement is provided by an executive of a portfolio company of a PSG fund. PSG has not provided cash or other compensation in exchange for receiving this statement. Any discretion PSG exercises in the determination of the compensation of its portfolio company executives, or other benefits provided to such executives, is not influenced by whether such executive has provided a favorable statement. Nevertheless, the fact that any statements have been provided by individuals whose compensation PSG exercises a certain level of control over, or who may receive certain benefits from PSG, may incentivize such individuals to provide favorable evaluations of their experiences working with PSG. The executive is not an investor in strategies sponsored by PSG.

Did you know?

Sport Alliance is a pioneer in cloud-based technology for the fitness industry.

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