Buxton is a software-based customer analytics platform.
Buxton is a software-based customer analytics platform that uses demographic, psychographic and buying behavior data to help retail-related companies understand consumer behaviors in order to improve customer acquisition, customer relationship management, retail operations and site selection. With Buxton, companies can look to develop more effective marketing campaigns, forecast with more accuracy, know where to review store-level operation strategies and identify site expansion or relocation opportunities.
"Buxton helps its clients make smart business decisions using data and analytics to deeply understand who their best customer is and where there are more of them. Partnering with PSG will allow us to invest in the development of our product to offer more insights to clients in a scalable way."
